Claim re-design for Austrian motorcycle and sports car manufacturer KTM.
KTM is the largest motorcycle manufacturer in Europe and is considered a world leader in the field of Motocross.
I was asked to update KTM's iconic 'Ready to Race' claim to reflect the brands values better and simplify the complicated structure as it currently stood.
The video below shows how the new modular system works.
It was important that we didn't stray too far from the current claim and continue KTM's bold 'in-your-face' look and feel, so I created a modular system that could work in different situations and was still powerful enough that it could stand on its own as it did before.
As the claim is used for multiple applications, I designed it with enough versatility to be playful and fit into tight or awkward spaces.
Image credits: KTM images/Polarity Photo
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